WHY WE BURN.

Coffee that tells the truth… We worship pressure. We praise the grind.

We’re a small roastery built by people who got tired of coffee that hides behind sugar and slogans. We source transparently, publish roast dates, and share the processes that shape flavor. Our promise is simple: clean production, traceable beans, and a cup that wakes you up without wasting your time.

Our Manifesto

Coffee shouldn’t taste like melted candy or a committee meeting. We’re here for the ones who read labels, ask rude questions, and send back weak shots. We roast loud. We brew clean. We say what’s in the bag and what’s not.

No unicorn dust. No dessert-in-disguise. No “notes of nostalgia.” Just beans, heat, and standards.

We believe a cup can change a day. A habit can change a person. And a little daily rebellion can change a life.

If that sounds dramatic, good. Sleep is for later.

How We Roast

Small batches.

Because control matters.

Profiled heat.

We tune sweetness without burning the life out of the beans.

Water activity checks.

Keeps staling in check and flavor sharp.

Grind honesty.

We tell you the right grind for your gear, not the one that sells more gadgets.

What We Stand For

Strength over sugar.

Flavor first, sweetener optional.

Process over poses.

We publish roast curves, not stock photos of hands holding dirt.

Sourcing with a backbone.

We pay fairly and name farms. If we can’t trace it, we don’t sell it.

Fresh or forget it.

Roast dates on every bag. If it sits too long, it’s gone.

No cult, just coffee.

Join if you want. Leave when you want. We’ll still be here at 6 a.m.

What’s In / What’s Out

What’s In

Coffee. Water. Heat. Maybe milk if that’s your business.

What’s Out

Syrup disguises, mystery blends, “limited drops” that are just last week’s leftovers.

Sustainability That Doesn’t Suck

Pay the people who grow the beans more than the people who write the slogans. Use recyclable or compostable packaging where it actually works—not where it just photographs well. Ship light, roast local, waste less.

We’re not perfect. We post our misses. Then we fix them.

Roast Dates

Stamped on every bag.

Traceable Farms

We name every origin.

Low Waste

Cut the landfill, reuse what we can.

Roast Local

Keep the miles and emissions down.