THE RULES OF NEO-BRUTALISM

This page outlines the core principles of Neo-Brutalism, a design philosophy that prioritizes raw functionality, unapologetic aesthetics, and a rejection of minimalist trends. The following sections define the rules for color, layout, typography, and more.

[COLORS]

Neo-Brutalism uses a limited palette of high-contrast, saturated colors. Avoid gradients, shadows, or subtle hues—colors should be bold and jarring.

[LAYOUT]

Bold grids with heavy borders and shadows define space. Break the grid deliberately to create visual tension and rawness.

[TYPOGRAPHY]

Headlines scream in bold uppercase. Monospace labels ground technical details. Body text stays clean and direct—no decoration, no softness.

[COMPONENTS]

All interactive elements use thick borders and shadows. Hover states feature instant transform and color flip with keyboard-accessible focus outlines.

[VERBIAGE & TONE]

Direct, utilitarian language. No marketing fluff. The tone is authoritative, not friendly.

[STYLE]

Reject minimalism. Embrace maximalism—expose the grid and seams. The design should look like a system operating at full capacity.